Originally Posted by
Boraxo
I wish that a few travel writers would call out Hilton on this nonsense. Nobody is forcing Hilton to make a guarantee. But if they do so, and consumers reasonably rely on it by booking non-refundable rooms, then Hilton must honor it. And if they don't then there should be consequences - maybe the FTC or state AGs should get a few letters.
The L.A. Times Travel section had a piece about this last year. Their Travel help column looked into a complaint someone had when Hilton didn't honor a BRG, and Hilton told her it was because the customer's profile requested a king bed, while the two reservations (Hilton and the competitor) didn't specify bed type, but the profile request made the two rates non-identical. Makes no sense, does it?