Originally Posted by
l'etoile
No, I don't agree, actually. I don't it see it competing with the highest end of full service hotels. Westin is no MO or Four Seasons.
Completely agree. You've repeated what I stated. Four Seasons, Conrad, Ritz Carlton all traditionally fall into the industry standard bucket of FULL SERVICE UPSCALE brands.
FULL SERVICE brands include Sheraton, Hilton, Hyatt, Westin, etc.
I didn't invent these terms -- they're industry lingo. I was merely pointing out that Westin's brand positioning is pointed squarely at the high end of FULL SERVICE. A point I maintain.