We all know Yield Management is a big priority for airlines but is also a strange and convoluted business.

Instead of fare buckets, take the Optimum revenue mix and assign corresponding days out from the flight. i.e. 6 months, 90 days, 30 days, 14 days, 7 days, 3 days, 1day. Make available the same mix of seats as they would in the fare buckets and then auction those seats online via your web site with the auction end date being those days out. There would be no need for a YM department and eventually you could also eliminate most reservation agents and/or just convert them to customer service staff. I am sure a auction would maximize revs better then any current process now does. So more revenue with less cost, talk about a win-win.

What is wrong with this idea?