Originally Posted by
Non-NonRev
Not to mention that my Nokia phone has offered a front-facing camera since it was introduced what, three years ago? As usual, the Cupertino Cabal will exploit the hype machine to get the fanbois to act like ..... dare I say it?
LEMMNIGS!
The innovation adoption curve is quite applicable to Apple product launches.
Apple has not played the role of an innovator in regards to launching. Certainly their R&D department innovates but they encourage masses to become early adopters of newer technology and upon product maturity Apple draws late purchasers (i.e. those recently purchasing their first 3g iPhone) to "feel" like they are part of the early majority. They begin a new launch and start over. Consumers choose their place in the cycle based on their comfort level to new technology. One of the things Apple does so well is taking newer technology, massaging it to improve UI/feel and informing the public that they are now ready to use such a product.
Doesn't every purchaser of a technology product want to feel as if they are on the cutting edge? Apple does a good job of this despite the availability of similar products.
Front facing cameras are not new but their availability on iPhone 4 means competitors must now adopt.
For reference:
http://www.valuebasedmanagement.net/...ion_curve.html