No limo service has ever been offered by QF -- and I suspect it never will be. Some airlines have used the addition of limo service to beef up their product and make it more competitive -- usually due to having an inferior in-air product. QF has invested hundreds of millions in improving J in the past 4 years, so they aren't lacking in that respect.

A QFF improvement that I would like to see would be to change the website to include a more rational list of airport codes for awards. Perhaps based on cities that QF actually flies to (either own metal or codeshare). What a radical idea, be able to select QF flights; maybe half of the current list are to cities with no QF service, even as a codeshare. How did QF get into such an absurd situation? Crack management, indeed.