Originally Posted by
BlueHorseShoe2000
Speaking of seasonal service, I wouldn't fall over in shock to see MKE-SFO/SAN service ending earlier than planned. Bookings and yields don't appear to be so hot on these two routes. The aircraft fleet is stretched pretty thin, but I think it was a mistake to switch MKE-SFO from a day-time flight to a red-eye. It would be great if service could be maintained yera-round using E190s during the slower months.
I agree with your assessment, and suspect that AirTran is gaining some traction at least on the MKE-SFO route, which I would think leans more leisure than business. These travelers are more price sensitive, and AirTran's fares are considerably lower for most travel dates, based on a spot check this morning on that route. Plus, AirTran has a better schedule at 2x/day.