Different people look for different rewards and ways to earn them. A couple of examples: if you signed up for Direct TV through MyPoints they are currently offering 10,000 points. Currently, a $100.00 Macy's GC costs 11,750 points so, if you think you'd like to go with a dish that might be of interest to you.

I recently bought a referb computer from Overstock. Cost me $180.00 and I got 1800 pts. I could have bought the same computer direct from their website but by going through MyPoints I picked up some points. I used a Visa GC that I won in a sales contest so the points were a nice bonus.

A few days ago I bought some polo shirts at retailer that offers MyPoints when you shop in store. I used a CC that gets me cash back and got points as well.

You just have to learn what's offered, what your goals are and how to play the game. (shrug) Then it's up to you to decide how creative you want to be and how much time it's worth to you.