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Old Apr 26, 2010 | 2:22 pm
  #11  
JetBlueFA
 
Join Date: Apr 2006
Programs: jetBlue TrueBlue, Marriott Rewards, Hilton Honors Diamond
Posts: 2,164
Sent out to the company;

In response to strong market interest, LiveTV has chosen to dedicate its air-to-ground narrowband connectivity product — currently being utilized on BetaBlue — away from the commercial aviation space and into the general aviation market. We will no longer pursue this product as a connectivity solution for our Customers.

As Dave previously announced at industry conferences and Pocket Sessions, we remain committed to rolling out connectivity to more aircraft. The success of BetaBlue and the positive Customer feedback we received during our trial continues to drive our commitment to remain relevant in the world of in-flight connectivity.

We believe strongly that basic connectivity will become an increasingly important part of our Brand and the JetBlue Experience. Our connectivity strategy has always been to provide a relevant, quality product that offers variety and freshness while taking a wait-and-see approach to this new technology space. We have been in contact with several companies to analyze all available opportunities for enhancing the Customer experience and expect to have more exciting news to share this summer.
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