Just got the 'official' email from Frontier. Curious though what this will mean to the hard product, e.g. stretch seating, tv, warm cookies etc. of both combined airlines. Here is the email I got :

A special announcement from Frontier Airlines

Thank you for your support of Frontier Airlines.

When Republic Airways acquired Midwest and Frontier last year, it was clear both airlines enjoyed great customer loyalty and employee cultures. We made it our goal to combine the best features of these two well-respected airline brands to offer an even better travel experience. More recently, we asked travelers like you to help us determine how to move forward to deliver the best flying experience for you. If you were one of the thousands of customers who shared your comments and suggestions, thank you.

Based on that feedback, we concluded that the new single brand for our growing airline will be Frontier. And we are committing a promise to you – our valued customers – and to ourselves that together as Frontier we will deliver a truly different and better flying experience by providing the best care in the air.

Be assured that the decision on the brand name was difficult, but one that was based on comprehensive independent research. The research showed that while customers expressed strong loyalty to both brands, Frontier – with a much larger customer base – was better poised to meet our customers’ needs for affordable fares and convenience.

Both airlines already share a passionate commitment to customer service and the delivery of an exceptional travel experience. Because of that common commitment, we now have the opportunity to combine these two cultures into one that is even better.

What does this mean to you?

The new Frontier will be bigger, stronger and priced right. Travelers will enjoy an expanded combined route network, enhanced schedules and better connectivity. With the addition of 15 new markets this spring and summer, we now serve 74 cities across the Americas – offering more opportunities to fly to the places you want to go.

Our integration timetable was specifically designed to minimize impact on customers. We expect to integrate our reservations systems by November of this year, and over the next 12-18 months we will implement a phased approach to rebranding our operations to reflect our new identity.

Learn more about today’s announcement

We’ve also established a new Web site, frontiermidwest.com, to share progress of our brand integration. We encourage you to visit frequently for additional information.

We will provide updates on our integration progress over the coming several months. In the meantime, I would welcome hearing from you regarding how we have, or have not, fulfilled our promise to you: to deliver a truly different and better flying experience by providing the best care in the air.

Thank you in advance for your patience during our integration. We truly appreciate your business.

God Bless,

Bryan Bedford
Chairman, President and Chief Executive Officer