Originally Posted by
tcswede
And with all respect that is what is going to enhance the HON Prg - let us assume that there are 100 flight booked - generating about 1,4 Mio € revenue before cost and on the other hand you might have 100 new Hons - they will receive 600 eV plus another 200 after demotion plus 200 eV from the nominated spouse SEN card. In addition they will all hold a balance for 5 longhauls in C or 3 or so F longhauls. And this already before looking at other costs. LH is nickle and diming - look at taking away salt & pepper schaet in C on longhaul meals - with the loss they will have from this hairbrained scheme - it will dillute further the valuable benefits - NO I am not talking about F lounges but such as award booking gurantee etc. Maybe even lift the paid gurantee away from D. Remenber - many moons ago as a SEN you had a booking gurantee in ALL classes !!!
Just look at the number of people on FT who are gunning for this and there will be more from other boeards - 50 - 100 is likely if not more. Bear in mind that a 100 is already 5 % of what the basis was when the programme was launched in 2004.
I agree with you entirely but why blame the punters who are taking advantage of the stupid marketing gimmick that LH has come up with?
After reading
f0zzyNUE's post I've done my sums and it makes perfect financial sense if I'm prepared to invest the time.
Which brings me back to my earlier post that
f0zzyNUE quoted. Yes, this is somewhat different from the UK SEN status match fiasco but another example of LH marketing's bright idea which antagonises its existing loyal customers with detrimental effects on the loyalty programme eventually.