Originally Posted by
Halo117
Where has it been proven that AA does not make money on this route? A few conversations with employess does not constitute a reliable source. AA would not have 2 daily flights from DFW if they didn't make money.....remember revenue comes also from the cargo being transported.
I do believe that AA needs to improve both hard and soft product for this route. CO offers IFE and meal service for both cabins. Additionally the IAH-HNL route is considered business first service so they get the sundae treatment.
AA had the chance to upgrade the 767 fleet with built in IFE for all cabins and chose to only to upgrade the business section. AA simply does not compete with ANY carrier to Hawaii.....in terms of inflight service or seating
I am a former AA yield management analyst. AA does NOT make money on any of the flights to Hawaii. We were always trying to minimize our losses on those routes. When we seriously thought about discontinuing service in the late 90's, we took a survey of our most FFers. We realized that we would literally have a revolt on our hands if we dropped service to Hawaii.
That being said, Hawaii may be a better use of the planes than adding a 26th daily flight
between DFW and LAX. So, given the desires of AA's best FFers, AA has always kept the Hawaii service and even expanded it at times.
As for in-flight service, CO does a MODIFIED version of BusinessFirst out of IAH (not full BusinessFirst, see threads in CO forum). If you were unhappy with AA's service, write a brief, concise note to AA customer service and let know nicely what you were specifically dissatisfied with.
Just for historical record, Hawaii has been a money-losing proposition for US carriers at least since the 70's.