Would you want the Wall Street Journal covering an FT event with this title, much like they recently covered the Star Alliance Do? I can see the title now: "Frequent flyers gather to drink and screw." I'd rather see: "Frequent Flyers gather to discuss new strategies to build points and miles."
I, for one, never heard of the William Shatner song and I found the title offensive, and told that to to the author of the thread title. He said it was "controversial". I'm glad to see he has changed the title to something more appropriate for a bulletin board that attracts a wide range of users.
Tom at the London Do