Last year I had the opportunity to fly in First class in EK, AA,BA and 9W. I find the entire package offered by EK is so superior that it makes no sense for me to fly any other airline (Except SQ and CX) if EK flies my route.
I submit the following points and invite comments from other airline lovers to post their views
1. The check in desk for First class in DXB is outstanding, Your luggage is picked up by a porter from the limo and put on the scale. They refuse any tips.
2. The limo service in all airports is efficient and an added perk.
3. The luggage delivery in carousel 10 for First, business class and gold members is a great idea. Again your luggage is picked up by a porter and delivered to your limo. Coffee is served when you are waiting for your luggage and agents check your luggage tags against your name .
4. The IFE is outstanding.
5. The suite's minibar and snacks are excellent.
6. The service is one of the best.
7. The quality and choice of food, wine and champagne are one of the best. I love the coffee and dates served before take off.
8. They are the only airline to offer a shower in their A380 which is better than any super luxury hotel.
9. Their fares are most reasonable and compete with most of the airlines.
10. Their website is good
11. The complimentary toilet kit is of great quality
Points for improvement:
1.Their First class lounge in DXB is a bit too large and can be improved. They have dispensed of the sleeping rooms which was a great facility in the old lounge.
2. A separate fast track security is needed in DXB.
3. They should offer complimentary toilet kit and pajamas on flights longer than 6 hours

In comparison AA is more like a glorified business class with almost identical catering,wine and toiletries kit to business class. Their IFE is antiquated and the screen is a joke.
BA still has no suites.
9W has suites but ground and air service is very spotty and check in at Bombay particularly their transfer between domestic and International terminals at is horrendous.If they can provide a limo I do not see any reason why they cannot transfer their premium class passengers by a Taxi which costs less than $40 in Mumbai.