Originally Posted by
Hhonor Gguard
My biggest hurdle right now is figuring out amenities for our Gold and Diamond VIPs. Hampton is extremely standardized regarding what we can give our guests and put in our rooms. When I take free parking, free wi-fi and free breakfast standard for all guests regardless of status, and combine it with no suites and no food and beverage outlets, I have limited options for extra perks to offer. The only thing I can really think of is a free in-room movie but I haven't felt a lot of support.
I appreciate you thinking hard about how you can differentiate the experience for elite guests. As a frequent traveler I'm fully aware of how many things are standard for all guests at Hampton Inn and how few upgrades the hotel may have to offer. Most of the time I do not mind!
When I book a Hampton I set my expectation to, "I'm going to get a comfortable standard room with free wireless and breakfast, and there probably isn't any kind of upgrade to be had." If you've got a few suites or jacuzzi rooms and can offer me one, that's great. You'd exceed my expectations. Other than that, just keep mastering the basics and offering HH points that I can redeem in pricey locales. Now, speaking of those HH points, there's this little problem with devaluation....