FlyerTalk Forums - View Single Post - Consolidated "Points Devaluation" thread
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Old Feb 8, 2010 | 9:20 am
  #444  
Stripe
All eyes on you!
20 Years on Site
 
Join Date: Jun 2005
Location: AUS
Programs: AA Exec Platinum/MM, DL Gold/MM, Hilton Diamond, Accor Gold, Hertz Five Star
Posts: 7,501
There are two aspects to the loyalty program. Points and status benefits. Do most HHonors members choose the Hilton family just for the points, or is it to maintain status too?

The individual hotels can't control the point devaluation but they do have some control over how they treat you based on your status. IMO, the ongoing closings of exec lounges and other cutbacks will do more to strain the loyalty of the best customers.
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