Seems the goods folks in SAV had a complaint about high Delta fares. The town's business people even got togther to send a letter to Delta complaining about the fares to Atlanta.
Check out the result here:
http://savannahnow.com/exchange/2010...ta-coming-down
Although Delta denied that fares where unreasonable, they substantially dropped 14 an 21 day advance purchase fares to Atlanta. I guess it does pay to complain.