Exactly. I'd buy a premium subscription in a heartbeat if Randy negotiated the best available deal for his FT community - a discount code which would be the lowest available (guaranteed by the travel provider) and only bookable through the FT booking engine (to be developed) so the provider is assured the discount can't be shared online and redeemed by non-affiliated persons.

If I knew I was getting the best possible deal, I wouldn't have to spend an hour chasing coupon codes or trying 50 different combinations of codes and coupons. Airlines could offer a 5% affinity discount and hotels could offer their standard corporate discount rate.

We are a market segment that every travel provider should be targeting and incentivizing - either that, or they need to stop bellyaching every time we use a code for 'XZY Corp'. At least they got our business - otherwise the rental/stay/ticket would have gone to another provider.