Originally Posted by bocastephen

Even better - since FT sells a premium service (ad-free), the smart travel companies might find it beneficial to work with Randy and IB to create a package of affiliate discounts for premium subscribers that can only be accessed/used from a FT-specific booking engine - FT incentivizes us to buy the premium subscription and the travel companies get a savvy, ready-to-buy, interested and loyal audience to incentivize.