If you are Oneworld Emerald and can stuff yourself silly in the QF First Lounge then go with the better LAN hard product. If you'll want something more than a sandwich on the plane go with QF. Wine-wise both are good. Service-wise, I think its better on QF - I think the LAN crew SYD-AKl have already done the flight coming in from AKL which leaves AKL at 0550. I don't think they are well-rested and just want to get the sandwich service over and disappear!