I have been emailing back and forth with a woman named Misha (a supervisor at the FL headquarters), and she told me to submit a list and she would forward it on to her marketing department, who would then contact them.... so who knows. She says they target smaller, independent, local restaurants?? (Pizza Hut..screwed that one)
However, I would disagree with the part about only restaurants in financial trouble or in need of customers requesting to join this program. I would not consider Pizza Hut one of these. In my hometown of St Louis, MO, most of the places match the local place response. I will keep everyone updated if they actually add any of the places I submitted (about 20 of them).