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Old Nov 15, 2009, 12:22 pm
  #42  
mooper
 
Join Date: Oct 2004
Location: BZN
Programs: AA:LT Platinum DL:LT Gold UA:1P MAR:LT Titanium
Posts: 8,291
Originally Posted by rankourabu
*sigh* no one is questioning personal value one places on their miles.
My fault for putting too much emphasis on the CPM. When you said, "low value domestic awards", you are presuming that domestic awards have lower value than international ones. Going purely by CPM, this would be correct (and I just fed into the misconception by focusing on it), but CPM isn't everything. I get a better value out of a 2+ CPM domestic award ticket that I would have otherwise needed to purchase than a 5+ CPM international one for a trip I really don't care to take. Using an analogy outside of the airline industry: If you were a an avid golfer but hated skiing, would you rather redeem the same award (one you aren't going to sell) for a $1,000 club or a $2,000 pair of skis? My point is that CPM isn't everything... plenty of us have much more value in lower-CPM domestic redemptions than higher-CPM international ones, and perhaps they are purposefully catering to us because we are more common or they otherwise feel it is in their business interest to do so?
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