I didn't think this thread was about people boycotting Hilton out of spite, but a thread for people explaining that the current devaluation has put the overall benefits of staying with Hilton lower than staying with another chain, or just going with Priceline.

I am in that case. I was adequately compensated by the free night, which roughly (a lucky break) corresponds to the pointwise devaluation of my account. And I will have the opportunity to use it where I would have made a real stay instead.

I will therefore not leave Hilton with a fit of rage.

On the other hand, when I see the current pricing for SPG hotels in Japan when I'll have to be there next year, I feel attracted toward SPG. Until the current devaluation, I would have stayed at Hilton, because the benefits (points, status) I get from them outweigh the additionnal cost (in that case, telling my company we'll go the same hotel we went the other time, and not telling about lower fares at other chains : the additionnal price to pay for being loyal is low in my case). With the current devaluation, the points linked to the Japan stays won't push me enough toward Hilton. The status could, but status match exists.

I am still undecided (as I get status on points at Hilton, and I am not sure I could do enough hotel nights to retain both highest level in SPG and Hyatt), but if I do the switch, it will be solely because of the devaluation.

As you said, I don't expect to get love from a large faceless corporation. I am only looking at my best interest, and being loyal to Hilton lasts only as long as the hassle of staying with them (slightly less convenient locations, slightly higher prices, adn so on) when I get the choice are compensated by upgraded personnal treatment.

I am sure Hilton determined it was better for them to lose customers like me than risking have too much people redeeming points to stay in their (currently empty due to the current economic crisis) hotels, and I am not a Hilton shareholder to worry about that.

Nonetheless, a thread about discussing people taking their business elsewhere can be useful, especially if it evolve in a discussion into which kind of travel pattern will suffer more from Hilton move and which chain would constitute a better alternativ.