I am blown away by the groundswell of commitment to move our business away from HH, effective immediately.

One other thing we should be doing as we shift our patronage is contacting those properties where we have been very loyal, to explain why we will not be returning any time soon.

When the hotel's owners also push back on Hilton, HHONORS will be forced to take notice.

I had not realized the importance of this step until I saw the post about how the owners of the Sheraton in Moorea abruptly ditched Starwood when SPG increased point redemption levels at Tahitian properties.