I've been a loyal Hilton patron since 1996. Holding Diamond status since 1998 -- averaging 50 stays a year -- I've experienced more than a couple of significant point devaluations. Nevertheless I remained loyal because I felt a certain reciprocity existed: in exchange for 28 stays/60 nights Hilton extended a consistently high level of service and accommodations. That no longer is the case. Executive Lounges are closed or are a poor imitation of what they once were; upgrades are now sold rather than comp'ed; resort fees must be contested to be removed; premium perks (2 bottles of water and a bag of chips, premium?) are too often forgotten by hotel staff; and finally, the MyWay benefits which were once standard across the board are now "pick one." Since the most recent devaluation I've changed my MyWay choices, for 2010 my choice is Starwood. Fortunately I've consumed most of my accummulated points or have gifted them so after one last stay in Rome in April I will have fewer than 10,000 points in my account. Perhaps over time Starwood will also disappoint, but with matched elite status I have nothing to lose.