Originally Posted by
Jailer
Although Hilton HHonors has not raised reward costs since June 2003, we have been committed to offering various opportunities to earn even more points through the Points/Points earning style, as well as earning opportunities through our co-branded credit cards, car rental, and shopping/dining partners. As such and in order to continue to remain competitive, the decision was made to increase the cost of hotel rewards without taking away the earnings opportunities currently in place.
Sob. Sob. Sob.
Poor Hilton has been giving customers more opportunities to earn HHONORS points than ever before, and now the corporation is suffering economic harship as a consequence of their kindness.
So that is the rationale for the devaluation.....
What a load of nonsense. Hilton gets paid $$$ by the banks, car rental companies etc. that purchase these points to dole out!
Bottom line--we as Hilton customers are going to be penalized because Hilton Corporation has been seeking out many more ways to bring $$$$ into the corporation.
Hilton is starting to sound line United, American, Delta and other similar mismanaged and nonmanaged entities.