Hilton isn't counting on all its customers being like a frog slowly being boiled alive; Hilton is counting on enough of its customers behaving like a brainless frog being boiled alive.

For those who know how to really use it, Priceline is a great tool and/or supplement to avoid being treated like a brainless frog that's to be boiled alive. [And Hyatt and even Marriott provide elite status benefits while at the hotels even for Priceline bookings.]