What this does for me is just guarantees that I will use Priceline for more and more stays.
For example, I am at the Hampton Inn and Suites in Warwick, RI this week. On their site, each night would be $115. I got it on priceline.com (and pretty much knew it would be this hotel) for $34 a night. Tell me why I would not drive to priceline? Especially given the major devaluation of points that is going on during this economic crisis.
Just makes no sense.