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Old Oct 20, 2009 | 10:55 pm
  #72  
travelexpert
15 Years on Site
 
Join Date: Aug 2005
Programs: AA Plt 3MM; UA 1K 2 MM; MR Lifetime Plat; HH Lifetime Diamond; HH Diamond; IGH Spire Ambas; SPG Gold
Posts: 2,149
Consequence of Honors Devaluation: Commitments to Take our Business Elsewhere

Since we at FT are probably the most intense travelers and revenue generators for travel suppliers, we probably have more power than we realize.

I am starting this thread to demonstrate to HHONORS that going ahead with devaluing our points when the economy has plummeted and business travel is in a slump makes no logical sense.

If hotel rates were rising, Hilton would be pressured by its owner franchisees to increase the rates they get when providing reward space. Since rates are plummeting, there cannot be such pressure, and Hilton is obviously making this change to enhance its own profitability at the expense of its most loyal customers.

Over the past several years, Ms. Travelexpert and I have consistently been giving Hilton 120 nights each year.

So I'll start out making a commitment to decrease my Hilton business to zero if possible. On occasion, Hilton may be the best option--but I'll seek out alternatives moving forward if the new award chart is implemented next January.
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