Four nights ago, CO Insider wrote "With buy-ups, we're doing nothing more than selling our retail First Class fares, which has and will continue to take priority over complimentary space-available Elite upgrades."

We can't confuse the EUA process with the elite upgrades themselves. The latter are, and in all likelihood will continue to be, a stated Elite program benefit. EUA, on the other hand, is a tremendous add-on provided to us, that, unfortunately for us, stands somewhat in the way of the company's aggressive marketing of the F inventory. The choice may, soon, typically come down to either waiting for the space of be available with certainty: at the gate, or else buy-up to an upgradable fare.