Originally Posted by
6P&E
It's a pretty ingenious way to add $20.00 per person to the price of a RT ticket as I imagine a lot of travelers will think it is worth it.
Not having to plan your days around the need to be at a computer at the 24-hour mark is a huge improvement. Worth $10? Absolutely.
This program will add measurably to the motivation to achieve A-List status. I'll bet that if Southwest looks today and 6 months from now at the 12-month rolling flight counts of its members, there will be a growing bump in the distribution at 32 to 36 flights. Those will be people who increased their travel for the purpose of making A-List.