Hertz President's Club for Sale
So, I was on the Hertz website today, reserving a car for an upcoming weekend trip. I was looking for a weekend coupon -- I saw this:
Upgrade to Hertz #1 Club Gold® President’s Circle® ShareThis Here’s your opportunity to enjoy an exclusive level of service and reap rewards normally reserved for members who qualify for Hertz #1 Club Gold® President’s Circle® status.
Gold members: This elite level of membership can be yours for an annual membership fee of $450.
Five Star members: This elite level of membership can be yours for an annual membership fee of $250.
Is Hertz desparate for extra revenue, or what? As a President's Club member myself -- it has essentially no marginal value.