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Old Aug 18, 2009 | 6:37 am
  #698  
DP-340
All eyes on you!
15 Years on Site
 
Join Date: Dec 2008
Location: Beverly Hills, CA
Programs: DL DM & 2MM, UA-PE, AA
Posts: 1,077
Originally Posted by Flying_Duck
In all the talk about the value of SWUs has anyone noted that DL clearly has a price in mind?

As a DM you can choose 6 one day passes to SC or 6 SWUs?

Let's see, one day pass to SC is $50, thus DL must consider SWU to be worth $50 too!!
That number makes a lot of sense. When you consider that TATL M-fares are about $250 cheaper than cheapest BE fare and that only 20% of PMUs are used you get:
6 PMU/year x $250 saving x 20% = $300 cost/year to DL
Which also comes to $50 / PMU
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