How is the lenders bagel company still in business?!

I bought some at the store yesterday because I was cravin a bagel, with no local shops making them (and no dunkin nearby either, they make a passable bagel for a chain), I needed something to feed the craving.

Well a lender's bagel tastes like unsalted saltines. If I'd know that upfront I could have just gotten myself some saltines and stuffed my face, and I truely hate them.

I go to reading the label and it says "WARNING: Contains wheat."

It should say: "WARNING: This bagel contains wheat and water, with a tiny pinch of salt, and is otherwise tasteless. May cause allergic reaction for those with taste in food."