I agree that Aloft works for business travel and although I've only stayed in their king size bedded rooms, I wonder if it would work for the family with 2 little kids in tow. Modern, clean, simple. If by chance you are heading to Aloft Chicago O'hare any time in the future, be forewarned that it is $28 for parking.
I did stay at that particular element and I also liked the concept as it was much like an aloft but with a kitchen. There is breakfast provided in the morning with bagels, cereal and pastries. It worked well for the family. It was interesting to see the element and aloft built right next to each other there at Arundel Mills.