Finally Stayed at an Aloft and it "Worked"
So I needed another stay for the summer free weekend promotion and the cheapest room was at Aloft Arundel Mills outside Baltimore. I've been wanting to try an Aloft, so it was a great opportunity.
I've wondered about the concept, but I think it "worked" in the sense that I think the concept makes sense. I like contemporary design, so I thought the room was pretty ingenious given the size. I liked the shower and the rest of the bathroom. The bed was very comfortable and the huge tv/free wifi was great. The lighting and colors were modern without being over-the-top.
I think the idea can extend beyond being a "trend." I don't like the location of the Arundel Mills hotel, but the place was busy (the Red Sox were playing Baltimore) and I could see staying at one on a business trip, which is most of my travel.