I quite agree with you , but we are talking marketing here so it is all just puffery in the end , after all , for all OW likes to make itself sound exclusive - ie

This is a different membership approach from some of our competitors’ – but we are convinced it is right for oneworld, right for our member airlines and right for our customers.

the fact remains that when the current round of expansion is finished OW will serve around 750 destinations according to their own PR while *A will serve slightly over a thousand - so if I am a OW customer and OW cannot take me where my business needs me to go how is that right for our customers ?

The other two alliances do exactly the same sort of thing ( I have seen a long thread on another forum talking about how impressive the NRT hub of DL/NW is - with never a mention of the fact that the only reason it is needed is because Skyteam are the only alliance without a Japanese member , and *A has also been known to indulge themselves in the odd spot of hyperbole too)