Surprised no one has brought up the speculation about a resurrection of the Eastern brand:

http://www.airliners.net/aviation-fo...s%22#ID4433240

The USA 3000 operating certificate is being looked at to support a return of the Eastern brand for some Florida/Caribbean vacation routes in conjunction with Apple Vacations.

Frankly if your business is trying to get snowbirds from the north down to Florida/the Caribbean makes sense to consider the Eastern trademark. Plenty of recognition among the 40+ crowd. Whether it's positive recognition is another story.