I have taken two flights (MAA-BOM round trip) on the Konnect service in the last one week. Based on my conversation with the flight attendants, Jet will phase in this service on most routes to compete better with Kingfisher Red. Same planes, but no first class seats. Food & drink for sale on board but you do get water free in styrofoam cups.
Compared to JetLite, this is far better since they haven't reduced leg room by cramming in an extra row or two.