I think the following quote by an AA FA
in another thread is relevant to the subject of this thread about CK:
AA has been making a big deal out of the Key members lately. What we all have been finding very strange is that while AA is going out of their way to act like it is a super elite status they aren't really treating them that way on the actual airplane. 3 times last week we received the special paperwork handoff detailing where the key members were and we were all baffled that they were in coach. If someone is giving you that much business why wouldn't you upgrade them if you could, regardless of points? We had a bunch of deadheading FAs sitting in F while the Keys were jammed in the back at crummy seats. Kind of weird. But, if that's how AA wants to do business, who are we to tell them otherwise? We sent them some PEDs and comped them drinks.