actually that's an interesting statement. when you look at the smart phone market, its actually more beneficial to develop for android and the blackberry. both use java, and a lot of the core code can be reused. apple on the other hand requires development with objective c.

it boils down to the cost/benefit analysis. so while there could be a huge benefit to developing a mobile app for the iphone, android, blackberry, and windows mobile from a control aspect, you have to allocate the resources not only towards writing, but the ones qa'ing, and then the ongoing upkeep.

i can honestly say that prior to coming to work for delta, i was pretty judgmental of websites and often would make statements saying i could do things better than [insert company here]. once starting to work on delta.com my tune changed a LOT. suddenly its more than a database, application server, and a web server.

in case anyone was wondering, mobile.nwa.com appears to be outsourced to usablenet judging from the apple icon image that references their domain in the source code.