Originally Posted by
Mr. Gel-pack
Data miners, direct marketers, and spammers work with much larger programs on much smaller time scales and deem the results successes or failures all the time.
I thought the highlighted sentence was close to the mark because the "massive scale" of the BDO program is insignificant compared to the problem it pretends to solve.
If BDOs have a superhuman
"lift" of 10000%, then the program would miss only 120,000 criminals for every 1266 arrests. But your BDO personnel would probably be smart enough to leave and earn their fortunes playing poker.
So true, we did a mail out on Mon and by Wed the client cancelled the second half because they felt the return was not good enough.