Originally Posted by
DenverBrian
I think they're looking at ways to get more guests of the type that don't yell at them.
Night credit bonus promos, 20% off promos, providing "rollover" room nights for people who might not make Plat or Gold but who are substantially over Silver or Gold...these appear to me to be ways to get more of the fattest slice of the pyramid of guests - the ones who stay 5-25 nights a year at hotels.
I don't think many on FT realize just how dire it is in the hospitality business these days.
Although GREAT promotions and I welcome them, it is easier to retain existing customers then to find new ones. The amenities they discountined are so realatively minor in the whole picture of saving money. I would have no problem at all if they had to raise the rates $10/night to stay in business and make money.