There is a market for this , especially those near downtown and "east" of DAL, and the growing east suburbs.There are quite a few who literally hate to drive to DFW and refuse to do so, instead flying on WN out of DAL, and this may fill a need, RJ or not as AA out of DFW has gone to more and more RJ's on shorter routes, so what is the difference? Not a bad idea and this allows DL to do more connections at MEM and more as they expand DAL service,plus get a foot in the door for when the new terminal is finished.