I found a great beer pub / steak place in my travels in PA. The beer was good, and the food was better. I stopped in a few times, and got to know the owner. One trip he was complaining that he wasn't going to make it. A new mega big box plex had opened a couple miles down the road and he was getting killed by The Olive Garden, Bennigans, and Outback. He knew and I knew that he provided much better value, but these were the first time these chains had entered the market, and the locals had seen it advertised for years, and in their minds, their town had "arrived"