Across a lot of this country, in very many small towns the choice of food is Applebees, Subway, a couple of no-name stripmall type food joints.
In a big city with many other choices, I rarely eat there. In a small town Applebees is very often the only place where you can have a beer with food where I'd take my kids.
The food is just fine - nothing special, but a bit cheaper than Chillis/Fridays.