WOW is very well regarded locally so i can see a very good future whereas Flymaybe isnt so well regarded with a history advertising new routes from NQY and pulling them before they start (NQY-SOU) or starting up a route in direct competition to WOW (NQY-GLA) and then pulling it when they dont the loads that they were after.
just to correct, flymaybe currently nightstop a q400 at NQY and operate 3 daily NQY-LGW-NQY with the aircraft sitting on the tarmac for several hours unused when it could be doing something useful, like a route not currently served from NQY.
Personally i think that both WOW and BA would benefit from codesharing on most of the routes! but for certain on the NQY/PLH - LGW & LCY. especially given that BA handle WOW at LGW! i have emailed both WOW and BA in the past about this but have never had a positive response, i would suggest that anyone who is of a similar opinion gets emailing!