Originally Posted by
JudyJFLA
There is alot about this promo online. The Quizno's are all franchises and the total for the food comes out of the pocket of the individual owner without any help from corporate. Also all the food for each shop must be purchased from corporate, so the shop owners are not happy about paying for the entire promotion. Of course most people are just getting the sub and leaving without making an additional purchase, so it is a lose lose situation for them.
I'm not defending Quizno's corporate (because perhaps they really DO abuse their franchisees), but anyone who says things like "it is a lose lose situation" for the franchisees really just doesn't get it.
There is actually a PURPOSE to these promos. It isn't some type of charity, but rather it is intended to, at the very least: 1) introduce consumers to Quizno's products if they have not eaten there before and 2) introduce consumers who HAVE eaten at Quizno's to their revised menu and prices.
In other words, the intent is to drive more (paying) customers to the business in the future. If it works, that is NOT "lose-lose." @:-)
However, this promo seems to have been botched and I don't know whether there will be a net benefit to them or not!