Here is the response from Safeway to my inquire. Hope it helps.
Dear Ms xxxx,
I have received your inquiry regarding your airmiles with Safeway and
appreciate the opportunity to respond.
This is an ongoing promotion, that we renew every year with UAL/AK. We have
not been informed of any changes.
If you have any further questions or concerns please feel free to call
1-877-723-3929 or e-mail us at
[email protected]. Thank you for
shopping at Safeway and we look forward to serving you soon!
Sincerely,
Markel Mayers
Customer Service Representative