Wonder when Easyjet/Ryanair will adopt the Air Asia "service" of on-line pre-flight seat selection for a fee of course.

First first rows and exit rows have a more expensive fee as they are designated as hot seats.

All pax who paid for a seat will be allowed to board first to claim their seats before the others come through.
Unclear as to what happens if a pax with a paid pre-selected seats arrive to board late and someone else is already in that seat.