Originally Posted by
rcs85551
It's not about increasing revenue. It's about decreasing cost (caused by the RDMs on the one hand and by providing elite beneits to more flyers on the other hand).
Just another step that reaffirms that SkyMiles is not a frequent flier program anymore - just a frequent buyer program, where you generate miles through their partners way easier + cheaper than by actually flying.
IMHO that's Delta's own fault.
Nobody forced Delta to run a double EQM promotion which pretty much doubled the number of elites out there.
I'd say the brain behind that promotion should get the boot for their foolishness, stupidity and lack of foresight.